People receive the email about your offer (email swipe), if they like what they read, they click. When a unique person clicks, which is a solo ad click, they will be redirected to your optin page, sales page or offer.
They are usually sent to a press page so you can compile an email list. Some solo ad sellers direct to a sales page or article, but not many, as it is not recommended as it's always better to capture the leads on your own list and sell them in a good email sequence or contact them personally thereafter.
Solo ads are most commonly used to promote business opportunities, online offers, work from home, weight loss, nutrition, personal development and now Cryptocurrency offers and it is because Solo ads are a highly scalable PPC (Pay Per Click) traffic source. They differ from other bureaucratic and intensive self-service PPC networks like Facebook ads and Google Adwords, With Solo ads there is no bureaucracy and no restrictions!
Banner ads and traditional Pay Per Click sources are painfully slow. The first obstacle you run into is the endless hoops you have to jump through to get your listing on the network and approved by the various moderators, which can take weeks, not days or hours.
Banner ads are based on images rather than text and are a popular form of website advertising. The purpose of banner ads is to promote a brand and / or get visitors from the host website to the advertiser's website.
As you can see in the above, Solo ads are very targeted, since the person receiving the email is someone who has asked for information or subscribed to a newsletter (opted-in) to receive those offers versus banner ads which are not very targeted - you can get tons of useless 'bot' clicks, so you need to generate many more numbers in banner ads to get what you might get in one small solo ad.
Solo advertising campaigns are delivered to 'opt-in' recipients with a high willingness to buy. It is a well-known scientific fact that people make buying decisions with their emotion and justify with logic. And while most prospects with traditional PPC sources are sceptical and analytical ...
In summary, Solo ads are a double-edged sword. They may be the best thing that ever happened to your online business. But a word of warning, if you're not careful, you can also easily lose thousands of dollars in fake clicks!
That said, solo ads are a really great way to both pay for high target traffic and sell your list to other marketers to make additional income. Solo ads are the easiest way to build your own list. And they should be a major starting point for your list building efforts.
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