Thursday, July 23, 2020

How to Use Digital Ads to Grow Your Sales and Revenues

Let’s be honest. When we all started playing around with social media the general consensus was that it was going to drive a bunch of free traffic to our websites. Sure enough, social media can drive traffic to our websites, but it’s getting harder and harder all the time. For one thing, there’s more competition for people’s attention. On top of that, platforms like Facebook only serve your posts to about 6% of the people following your Facebook page.

What steps can you take to use social media to drive more prospects to your website? 

The answer, of course, is to hunker down and to start using paid media in order to attract more visitors. That’s right – you should run paid ads in order to generate awareness and drive engagement for your business.

Before you decide that paid media isn’t within your budget, here’s an insider secret – it’s not all that expensive.

That’s right, paying for additional traffic to your website can be quite cost-effective. In fact, if you play your cards right and know how to measure the value of a prospect or customer, then driving more traffic to your site should pay for itself.

So, what tools should you use for a paid ad campaign? The primary tools are Facebook, Instagram, LinkedIn, and Twitter. And even though running a campaign might seem a little complex at first, once you get the hang of it, you’ll see that it’s not all that difficult....












About the author: 
Jamie Turner is an internationally recognized author, speaker, and CNN contributor who has been profiled in one of the world’s best-selling marketing textbooks. He is the CEO of 60SecondMarketer.com and runs a marketing and advisory group called SIXTY.


This Post Content © Jamie Turner

Wednesday, July 22, 2020

Wordy's Competition, July 2020 - Win £50!!

Here's TWO opportunities to win a top prize of £25 (so, potentially £50 if you enter both!) paid directly into your Paypal account in probably the simplest competition ever!


All you have to do to be entered into both draws is simply choose one or both options below:


Option 1.
- Follow Wordy on Twitter @WPDigital2 & Retweet the current 'pinned' tweet
- Then post a 2nd tweet featuring the phrase 'JulyComp20'
1st prize = £25, 2nd Prize = £10, 3rd Prize = £5


Option 2.
Simply sign up for one or all of the following 3 freebies (each freebie = x1 extra entry)
1st prize = £25, 2nd Prize = £10, 3rd Prize = £5

GetResponse is a complete online marketing solution
Start your 30-day FREE trial here

Your new 5iphon Reloaded system will send you unlimited FREE traffic and leads on autopilot, guaranteed.
Get your FREE website here

How to Use Digital Ads to Grow Your Sales and Revenues
Download your FREE guide here



Competition closes 31.07.20 @11.59pm BST
All entries will be drawn at random and winners will be announced & notified on 01.08.20
All prizes paid directly into Winners' Paypal Accounts


Good Luck!





Thursday, July 16, 2020

Build Your Email Marketing List for FREE - A Review of 5iphon Reloaded

How would YOU like to have a flood new subscribers added to your email marketing list every day, on complete autopilot?


Well that's exactly what I'm achieving with my FREE 5iphon Reloaded list building site...


Here's How To Get Started...


Firstly sign-up for your FREE 5iphon Reloaded website here & grab your link for your brand new funnel/website.
(N.B. There is an optional upgrade for you to consider at a later date but I'm currently getting great results with the free version)

Then, There's a 'secret' traffic strategy & training revealed in the member-area after sign-up to help you on your way (but in a nutshell it basically involves ad-swaps, social media & solo-ads)

Tip: Do Watch the very short introduction video particularly if your already using or are planning on using an autoresponder.
(I use GetResponse & you can sign up for a FREE trial of this too here but it also works with other providers).


You're then ready to go to basically share, share, share your new website!!


How does this work?


The simplified secret behind it is a viral system called the 'Send 5 Platform'. I get up to 5 *more* subscribers for every ONE that joins my list - on total autopilot.
(and that doesn't even count the BONUS subscribers I get)...

By sharing your 5iphon website, you're not selling anything. Instead, you're giving away a FREE version of the 5iphon website to other people. Or rather, the system does this for you as you simply share your website link with others. ...How easy is that? (If you've been having trouble making money online, it's because you've been trying to SELL things through your traffic rather than give something of value away for FREE up front - and then present your paid offers.)


Conclusion


I'd recommend this as it's a powerful "lead forwarding system"

I'ts built in to your new 5iphon website and runs on its own. All you need do, once again, is share your 5ihpon website with others and allow the system to build your email marketing list and results on autopilot from there.


Get Started with your FREE 5iphon Reloaded website here.

Get your FREE Trial of GetResponse here



Sunday, July 12, 2020

What's the difference between solo ads and banner ads?

To put it simply, solo ads are clicks from a series of email blasts or campaigns. You can buy a certain number of clicks from different solo ad sellers such as Udimi.

People receive the email about your offer (email swipe), if they like what they read, they click. When a unique person clicks, which is a solo ad click, they will be redirected to your optin page, sales page or offer.

They are usually sent to a press page so you can compile an email list. Some solo ad sellers direct to a sales page or article, but not many, as it is not recommended as it's always better to capture the leads on your own list and sell them in a good email sequence or contact them personally thereafter.

Udimi - Buy Solo Ads

Solo ads are most commonly used to promote business opportunities, online offers, work from home, weight loss, nutrition, personal development and now Cryptocurrency offers and it is because Solo ads are a highly scalable PPC (Pay Per Click) traffic source. They differ from other bureaucratic and intensive self-service PPC networks like Facebook ads and Google Adwords, With Solo ads there is no bureaucracy and no restrictions!

Banner ads and traditional Pay Per Click sources are painfully slow. The first obstacle you run into is the endless hoops you have to jump through to get your listing on the network and approved by the various moderators, which can take weeks, not days or hours.

Banner ads are based on images rather than text and are a popular form of website advertising. The purpose of banner ads is to promote a brand and / or get visitors from the host website to the advertiser's website.

As you can see in the above, Solo ads are very targeted, since the person receiving the email is someone who has asked for information or subscribed to a newsletter (opted-in) to receive those offers versus banner ads which are not very targeted - you can get tons of useless 'bot' clicks, so you need to generate many more numbers in banner ads to get what you might get in one small solo ad.

Udimi - Buy Solo Ads

Solo advertising campaigns are delivered to 'opt-in' recipients with a high willingness to buy. It is a well-known scientific fact that people make buying decisions with their emotion and justify with logic. And while most prospects with traditional PPC sources are sceptical and analytical ...

In summary, Solo ads are a double-edged sword. They may be the best thing that ever happened to your online business. But a word of warning, if you're not careful, you can also easily lose thousands of dollars in fake clicks!

That said, solo ads are a really great way to both pay for high target traffic and sell your list to other marketers to make additional income. Solo ads are the easiest way to build your own list. And they should be a major starting point for your list building efforts.

Udimi - Buy Solo Ads

What is Affiliate Marketing?

Affiliate Marketing is a partnership in which an affiliate can sell other people's products on a commission basis without it being their products.

The affiliate sells the products of the product owner and in return the affiliate receives a commission per product sold, so the affiliate is paid accordingly for the time and effort he or she invests to make the sale and the product owner only has to pay when a sale has actually been made.

Make money with affiliate marketing

As a novice online entrepreneur, affiliate marketing is a very attractive form of online marketing because you are low risk, easy to start and you do not have to make investments in advance. You can simply start promoting products and start earning your commissions online right away.

As an affiliate you can earn money by promoting products on a blog, mailing list or website, but also by advertising on Facebook or Google Adwords and thus sending customers to the product owner. You only really start to learn a lot about affiliate marketing when you actively start working on it.


Affiliate networks

If you want to start immediately with affiliate marketing, you can register with a trusted and established networks such as Clickbank or ShareaSale. After registration you can simply choose a product and start promoting it. Some online stores have their own affiliate programs, you can search for these if you are looking for a very specific product.

Advantages of affiliate marketing for affiliates

- The affiliate does not have to worry about the product
- No worries about purchasing, inventory management, payments & delivery
- Commission per product sold, not a fixed salary but paid over the efforts
- Link earnings model to a website
- Easy way to start as an online entrepreneur
- You can work from anywhere in the world, freedom
- After the sale, the product owner is responsible for the support etc.

Affiliate marketing may seem very tempting due to numerous encouraging testimonies of merchants and affiliate marketers alike who have benefited from it, but it entails great deal of hard work and persistence. Likewise, you need to be creative, flexible and willing to embrace new ideas to market your partners’ products until you find the perfect strategy that works for a specific market that you are targeting.

Many affiliate marketers fail to understand this, so when they don’t make sales, they quit, look for other programs and repeat the same mistake. In the end, they conclude that affiliate marketing is just one of those scams in the Internet. Even as you sleep, you can work your way to great financial success if you employ the right strategies in affiliate marketing. Be creative and smart. Surely, you’ll achieve your goals.



Tuesday, July 7, 2020

5 Essentials You REALLY Need to Nail Down Before Opening Your Online Store


If there’s one industry that’s growing faster than ever before, it’s e-commerce.

In fact, by 2021 experts predict that this industry alone will be worth more than $4.5 trillion (that’s not a typo!).

Large-scale corporations have sophisticated websites, small brick-and-mortar businesses are continuing to build up a web presence, and even everyday people like you are opening up their own online stores every single day.

But just because this business is booming doesn’t mean it’s a cinch to tap into this market on your own.

And in fact, there are a number of fundamentals you need to understand before opening up your online store. Otherwise, you may end up being one of the 90% of online shop owners that fail within the first four months!


1. Master the Multichannel Approach


Email, Facebook, Twitter, Youtube, search engine rankings, referrals – these are all critical marketing channels that you need to learn how to take advantage of if your small business is going to succeed.

Relying on just one channel alone simply will not keep your online store afloat. So, before you launch your e-commerce store, be sure to familiarize yourself with as many different marketing channels as possible. One in particular is influencer marketing. When you master this, you can get others to spread the word about your product without any investment on your part (click here for more info!).


2. SEO Matters – Especially for Businesses


Building up traffic to your store is obviously one of the best ways to ensure your long-term success. However, doing so can be tough, especially since ranking on search engines like Google is harder than ever.

If you want your store to show up on the front page of search results, you need to do some research into search engine optimization (a.k.a. SEO). The better your site’s SEO, the higher it’s going to rank.

Content marketing is a great way to boost SEO. Start a blog. Write in-depth articles about your products. Include case studies, product reviews, and tutorials. Also, don’t forget to include an About Us page along with contact info. The more you can fill out your site with useful information, the better search engines like Google are going to rank your page.  

Shopifortunes

3. Testimonials, Testimonials, Testimonials!


This one’s easy – include lots of testimonials! Testimonials are one of the most effective ways of convincing an audience to buy your product. Video testimonials are great, but text ones work just fine too. Either way, a review from a happy customer can go a long way towards bringing in more sales. 


4. Nail Down Your Marketing Strategy


Even if you have the best product on the market, that doesn’t mean customers are going to be naturally drawn to your online store. Sadly, the Field of Dreams approach (“If you build it, they will come”) just doesn’t work in business.

And that means you have to do the work to bring them in. Time to beef up your marketing. A comprehensive marketing strategy is one of the biggest differentiators between a successful online business and a flop. It keeps your customer pipeline full, helps inspire trust in your audience, and primes your prospects for a sale. A solid marketing strategy, then, is one of the best tools you'll ever use during your e-commerce career. Investing in a program to help you fine-tune your strategy (like Shopifortunes) will usually end up being the best choice you’ve ever made for your business.  


5. Truly Understand Your Audience (This One Is Key!)


A groundbreaking product is only going to bring in revenue if it’s targeted towards the right audience. Someone looking for a knife isn’t going to buy your spoon no matter how great that spoon is!

That’s why in order to succeed, you really need to do your research before attacking a market. What are these customers looking for? What are their hopes and dreams? What are they afraid of? And where are their needs not being met?

The more you truly understand your audience, the better you can sell your product to them. 



As you can see, opening up your own online store and positioning it for long-term success can be incredibly difficult without the proper guidance. And if you’re trying to break into the e-commerce market, you owe it to yourself to start off on the right foot.

Shopifortunes, an elite e-commerce store launch program, is without a doubt one of the best systems available to help you not only get your store up and running in just a few minutes but also turn it into a revenue-generating machine.

And with the Syndicate secrets inside (which you can’t find anywhere else), you can turn a floundering Shopify store into a 6-figure internationally recognized brand in just a few weeks.

Monday, July 6, 2020

GetResponse - A Complete Online Marketing Solution - REVIEW



video

GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers.

Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.
The platform delivers over 5 billion emails each year in 172 countries. GetResponse is fully scalable and capable of handling both small and very large lists (1+ million subscribers).

Try GetResponse today and find out how you can instantly get tangible, measurable results without wasting your time or investing a lot of money.

GetResponse in highlights:
- Over 100,000 active accounts
- 30-day free trial
- Deliverability of up to 68% higher than our competitors
- Unlimited emails
- Powerful, automatic message personalization
- Smart tracking features

What benefits does it bring?
- Catches lost sales and jolts your leads into profitable action
- Boosts your lead generation and business-building results
- Chops away tedious and repetitious email marketing tasks

When you sign up for an account with GetResponse, you will be supported every step of the way by their excellent customer support and materials (context help, user guides, FAQs, and video tutorials).

You will benefit from industry-leading email deliverability which GetResponse consistently maintains through their solid relationships with ISPs, proactive delivery initiatives, and strong anti-spam commitment.

Try GetResponse today and find out how you can instantly get tangible, measurable results without wasting your time or investing a lot of money.

What exactly is online marketing?

Online marketing brings many benefits and opportunities. It can increase reach, conversion, brand awareness etc. at a much lower price than traditional marketing. It is therefore not surprising that many companies like to respond to this. But where do you start when you choose to use online marketing?

What exactly is online marketing?
First of all, it is important to understand the somewhat vague concept of 'online marketing'. What does it actually mean? What types of marketing are covered? How can this provide added value for my company?

Formulate a strategy
Deploying online marketing starts with drawing up a solid strategy. After all, online marketing is more than just having a website and therefore involves making marketing choices that will influence the interpretation of your company or product. Within the strategy you determine what your objectives are, who your target group is and which mediums you want to use to represent your company online. Examples of mediums are:

- Video
- Text
- Animation
- Photography

Online marketing takes many forms. Some examples of this are; SEO, Email marketing and social media marketing. When the above choices have been made, it remains only to determine the form(s) in which you want to represent your company on the internet. You can then use the strategy to get the best return from your marketing.


Types of online marketing
SEO, remarketing, AdWords, E-mail marketing, social media marketing ... It is just a small selection from the wide choice of types.
To see which species will be most suitable for your company, it is important to determine what your goal is, what you reach your target group with and what suits your company. In principle, any type of online marketing can contribute to an increase in visitors and / or conversions on your website, provided this marketing tool is used properly. An online marketing strategy can be a great help in this.

Download your FREE Guide here

More than just social media!
The link between business and online marketing goes fully back to a company's earnings model. The more turnover your company generates, the more online marketing can be used. However, don't bet on how your competitors use online marketing when betting, they often miss many opportunities. Many of your competitors, for example, will be actively present on social media, so you feel pressured to use this within your company. Do not be influenced by this, these companies often do not go as far as they think. After all, online marketing is so much more than just being active on social media. Don't be afraid to learn and get started with optimizing your online marketing!

Sqribble Ebook Creator REVIEWED!

In this review, I’m going to be taking a closer look at Sqribble — a brand new cloud-based tool that allows you to create eBooks, reports, whitepapers or other digital books on the fly, quickly and easily.
We’ll cover what it does, who it’s for, how much it costs, what the upsells are, and the pros and cons of this new tool, so you can make a more informed decision about purchasing it… and if it’s right for you.

What is Sqribble?
Sqribble is a cloud based eBook creator tool. It allows you to create professional looking eBooks, based on templates inside the tool, with a few clicks, saving you a huge amount of time and money.
Unlike other eBook creators, Sqribble immediately caught my attention because it has some really useful features I haven’t seen anywhere else.
Here’s a few features that really blew me away:
Automatic content — yep, you can actually use Sqribble to fill your book with expert content, so you don’t have to write a word. This is content from around the web, based on the URL you provide. You can pull content from any URL, paste it directly, extract from a Word doc or from their own library of niche articles. Total game changer.
This is a HUGE time saver and a major plus for anyone who hates writing or doesn’t have time to do it.
Gorgeous eCovers — a lot of eBook tools might save time, but they turn out terrible eCovers for your books. Sqribble is different here. The covers are seriously impressive. They wouldn’t look out of place on Kindle or Amazon, and they instantly look like you’re a professional who commands trust and authority.
Create Flipbooks — this is one of my favorite things about Sqribble. You can turn your “flat” books into interactive flipbooks. This makes your digital book look and feel much more like a real book — with pages that turn (animated like a real book page turning) and make the book look like something you can reach out and grab.


Click this link to see Sqribble in action


Why does this matter?
It’s about standing out and grabbing attention. Plus, it’s a way to engage your readers better. If they enjoy the experience of reading your book (“flipping” the pages) they’re more likely to get value from your content and keep reading until the end where your pitch or call to action is! Another thing about flip books is that you can embed them on your website with a simple piece of code that Sqribble provides once you publish your book. Awesome!

What else can Sqribble do?
Sqribble is versatile tool, with tons more features I found useful. For example, here’s what else Sqribble can do:
— Automatic table of contents
— Automatic headers and footers
— Automatic pagination
— Drag and drop design
— Add or delete pages
— Add your own media
— 300+ Google Fonts
— 50 eBook templates (covering 15 different niches)
— 10 different eBook themes (1 click changes color scheme of book)
— Import content from a URL
— Manually add content
And that’s just the stuff I saw inside the dashboard!
There’s tons of features packed into this tool, making it one of the best eBook creators I’ve seen, but there is one slight negative point which I’ll cover down below.



Who is it for?
Sqribble is most suited for freelancers, independent internet marketers, small marketing agencies and small business owners who want to create lead magnets, publish Kindle books, create and sell eBooks, or publish whitepapers.
If you’re also looking to create an additional income you’ll be pleased to know that also included is a commercial agency license to use Sqribble for client work, offering eBook creation services, with the ability to create unlimited eBooks which you can sell and keep all the profits!
They also give you a ready built agency website with pre-filled portfolio that you can upload to any domain for instant authority, so that you can show it off to any new potential clients to get work. (Professional websites like this would cost you at least $600 alone, so it’s really good value.)
Also included is an in-built “Client feedback tool” to collaborate with clients on eBook projects more easily (I love this feature).
What does it cost?
Normally $197, but the special launch price is a one-time $47.
Any upsells?
Yes, there are currently 4 upsells. You don’t really need all of them to use Sqribble, but they might come in useful depending on your situation and usage.
Here’s what they are:
Upsell 1 — Sqribble professional.
Unlock 150 more professional eBook templates (the best ones are in the professional version), graphics and even more ready—made content for all kinds of niches. (Just so you know, single templates from stock websites would cost you up to $450… for just ONE template!) Great for those that want more variety, content and heavy users.
Upsell 2 — Sqribble Prime.
Get 15 premium “limited edition” new eBook templates added to your Sqribble dashboard every month. This will increase your library over time, and make you stand out from other users. It works out to less than two bucks for a template! (Much cheaper than stock sites.) Great for moderate users.
Upsell 3 — Sqribble Fantasia 3D.
This includes 2-in-1 features.
1.) Unlocks a 3D cover creation tool inside your dashboard, allowing you to turn “flat” covers into lifelike, 3d covers. Great for getting more attention and making your books look and feel more “real.” People do judge a book by its cover, so something to keep in mind.
2.) Create “Flipbooks” that turn your eBooks into interactive and animated pages that turn like in real life. They can be linked to from anywhere online, as well as embedded on web pages with a single piece of code. This is really cool.
Upsell 4 — Auto Job Finder software.
If you’re going to be using Sqribble to create eBooks as a service to get paid, then Auto Job Finder is something that you need. It will automatically find you related jobs across various freelance websites and notify you so that you can fulfil them. A huge time saver and money earner.




The bad
— 3D cover is locked behind an upsell
The good
— Easy to use
— Glitch free
— Unlimited use (one-time payment)
The awesome
— Tons of beautiful templates
— Professional page layouts
— Automatic content (saves time)
— Flipbook creator (available through 3rd upsell)
Conclusion
There have been plenty of eBook creator tools in the past, but I haven’t seen any that make the entire process as smooth and quick as Sqribble. It’s surprisingly glitch free (most low-priced tools like this are buggy as hell) and it’s packed with some really cool features.
The templates are very nice looking, the layouts are professional and the fact you can automatically add content makes this a must have for anyone who’s tired of spending hours slaving over book design, writing content and screwing around with formatting.
The icing on the cake is the commercial license which is included. Normally vendors charge extra for this, so it’s a huge value added bonus. The additional provided done-for-you agency website is just over delivery.
Sqribble has been developed by Adeel Chowdhry, who is a well-known internet entrepreneur and best seller, with over ten years of experience and has previously created worldwide hits such as Pixel Studio FX which sold tens of thousands of units all around the world. He’s known for creating high quality professional solutions and I expect no less from Sqribble.
If you’re planning to create eBooks, reports or Kindle books in the near future, you owe it to yourself — and your sanity — to pick this up as it’s a tool that you’ll definitely need in your business.

Sunday, July 5, 2020

Using Email Marketing Effectively


When it comes to marketing your business, your 'go-to's' these days would be in most cases social media, advertising and content marketing. You would almost forget to include email marketing in your marketing mix. In this article, we'll explain what email marketing is, what tools you can use, and the latest trends in email marketing.

If you have a mailbox, you already know consciously or unconsciously what the meaning of email marketing is. Among the dozens of emails you receive every day, there are often newsletters from online stores where you have sometimes bought something or companies and organizations to which you have given your email address. Newsletters have been around for as long as the internet and are still a great way to reach customers. Moreover, by using new techniques, this can be done more personally and efficiently than ever before.

In the following paragraphs we will tell you everything to make a good start with e-marketing. And we also tell you about a way in which you can take advantage of the power of e-mail, without setting up a newsletter yourself.

Collect email addresses

The first two steps you need to take to start email marketing are: collecting email addresses and setting up a strategy. Collecting email addresses where your customers can be reached is simply best done where your customers are located. Do you have a shop? Then you can, for example, ask every customer at the checkout for his or her e-mail address. Are you at an event with your company? Then that is a great place to introduce the customer to your mailing list. You can easily register them using a tablet. An important way to get addresses is of course also your own website. You can put a form on this, where visitors can enter their email address. People never just sign up for a newsletter.There must be a motivation for the registration. For example, this can be the promise that the newsletter regularly contains exclusive offers. People are also sensitive to a discount on the next purchase when they register. Or perhaps your customers will be happy with a gift in the letterbox or mailbox immediately after they have registered.

START BUILDING YOUR EMAIL LIST HERE NOW

Make sure you are GDPR proof

Now that you have email addresses, it is good to know what exactly you will do with them. In fact, you should know that before you collect the addresses with regard to the GDPR legislation. You must have explicit permission from the customer to send the newsletter. In addition, you must demonstrably store the personal data securely and each email must contain an unsubscribe link. So keep this in mind if you ask for registrations.

Determine your strategy

When you read and read some newsletters, it seems childishly easy to get rich quickly with email marketing. Still, it's good to think about what you want to achieve with email marketing. Is that brilliant newsletter that will put a smile on your face from your competitor? Then learn from it. In a competition analysis you actively look at how your competitors use e-mail, where they seize opportunities and where they miss opportunities. After this research you know where you can seize opportunities and you specify your goals:

- Frequency: how often do you want to communicate?
- Target group: who do you want to reach by e-mail?
- Content: with which content do you make the most impact?
- Purpose: which services or products do you want to promote by e-mail?
- Short term: how many people read and click on the newsletter?
- Long term: how much revenue growth do you achieve through email marketing?

Find out here how to build your Email List On AUTOPILOT!

Popular email marketing tools

There are various tools to send your newsletter. First of all, you could use your default email client, such as Hotmail, Outlook and Gmail. Do you have a small number of recipients? Then this is a great option. Do you have more than a handful of recipients? Then it is better to switch to another system that makes it easier to mail multiple people and that you do not run the risk of your domain being classified as spam. There are various programs that you can install on your computer. You can buy the software in a package or it can be integrated in your CRM system. Online email marketing services are by far the most popular. Some examples of online email marketing tools include GetResponse and MailChimp.

Exclusive e-book by GetResponse and Joanna Wiebe

What does your email cost?

The costs of email marketing are mainly in the personnel costs. Creating a newsletter is not something you do in between. That is why it is important that you free up time or staff to compile your newsletter. If you don't have staff who have the time or skills to do this, you can also choose to hire a copywriter and photographer.

The price of using the aforementioned software depends on which services and functions you use. And often how many people are on your mailing list.


Advertise in a newsletter

As you have read above, there is a lot of preparation and work involved in using email marketing for your own company. However, you can also take advantage of existing newsletters that already reach many people. By choosing the right media brand, you can advertise very specifically in a newsletter that is sent to people of your target group.


Trends and tips

Do you decide to set up a newsletter yourself? Thanks to increasingly smart technology, you can automate and target part of your email marketing. For example, a modern mail file no longer consists of one long list of mail addresses, but of different groups of customers. For example, you can choose to send female customers a different newsletter than male customers. Behavior of a newsletter recipient on your website can give you an idea of ​​his or her interests. Focus on your qualitative subscribers and not so much on as many email addresses as possible. Ultimately, this often involves converting a newsletter recipient into a purchase. One last tip: research shows that confirmation emails of purchases made are particularly well read.Where a normal newsletter is opened by about a third to half of the recipients, ninety percent of the recipients of a confirmation email click on the email. Think about what you can do with that attention for upselling!


How to make a 'rootin'-tootin' Veggie Chilli




Get off your horse and er... eat your chilli? This vegetarian chilli is packed full of flavour and is so easy to make!



Ingredients


1 tbsp oil

1 large onion, finely chopped

2 garlic cloves, finely chopped

1 red chilli, finely chopped

½ tsp ground cumin

1 tbsp paprika

1 tsp chilli powder

250g/9oz soya mince

400g tin chopped tomatoes

3 tbsp tomato purée

300ml/½pint vegetable stock

1 green pepper, seeds removed and cubed

1 yellow pepper, seeds removed and cubed

1 carrot, grated

400g tin kidney beans in water, drained

1 tsp cornflour

handful fresh coriander, finely chopped

Serve with


2 wholemeal pitta breads, halved

4 tbsp sour cream

50g/1¾oz cheddar, grated





How to do it....


Heat the oil in a large frying pan over a medium heat. Add the onion and garlic and cook for 4-5 minutes, or until soft.

Add the red chilli, cumin, paprika and chilli powder and cook for 1 minute. Add the soya mince and cook for 2-3 minutes.

Add the chopped tomatoes, tomato purée, vegetable stock, peppers and carrot and bring to the boil. Reduce the heat to medium-low and simmer for 10 minutes, stirring occasionally.

Add the kidney beans and cook for 5 minutes. Mix the cornflour with 1 tablespoon water, then add it to the pan and cook for a further 5 minutes. Stir in the coriander.

Serve the chilli with the pitta halves, sour cream and grated cheese.