What steps can you take to use social media to drive more prospects to your website?
The answer, of course, is to hunker down and to start using paid media in order to attract more visitors. That’s right – you should run paid ads in order to generate awareness and drive engagement for your business.
Before you decide that paid media isn’t within your budget, here’s an insider secret – it’s not all that expensive.
That’s right, paying for additional traffic to your website can be quite cost-effective. In fact, if you play your cards right and know how to measure the value of a prospect or customer, then driving more traffic to your site should pay for itself.
So, what tools should you use for a paid ad campaign? The primary tools are Facebook, Instagram, LinkedIn, and Twitter. And even though running a campaign might seem a little complex at first, once you get the hang of it, you’ll see that it’s not all that difficult....
About the author:
Jamie Turner is an internationally recognized author, speaker, and CNN contributor
who has been profiled in one of the world’s best-selling marketing textbooks.
He is the CEO of 60SecondMarketer.com and runs a marketing and advisory group
called SIXTY.
