How to Use Digital Ads to Grow Your Sales and Revenues

Let’s be honest. When we all started playing around with social media the general consensus was that it was going to drive a bunch of free traffic to our websites. Sure enough, social media can drive traffic to our websites, but it’s getting harder and harder all the time. For one thing, there’s more competition for people’s attention. On top of that, platforms like Facebook only serve your posts to about 6% of the people following your Facebook page.

What steps can you take to use social media to drive more prospects to your website? 

The answer, of course, is to hunker down and to start using paid media in order to attract more visitors. That’s right – you should run paid ads in order to generate awareness and drive engagement for your business.

Before you decide that paid media isn’t within your budget, here’s an insider secret – it’s not all that expensive.

That’s right, paying for additional traffic to your website can be quite cost-effective. In fact, if you play your cards right and know how to measure the value of a prospect or customer, then driving more traffic to your site should pay for itself.

So, what tools should you use for a paid ad campaign? The primary tools are Facebook, Instagram, LinkedIn, and Twitter. And even though running a campaign might seem a little complex at first, once you get the hang of it, you’ll see that it’s not all that difficult....

Find out more and continue reading with this FREE Download:'How to Use Digital Ads to Grow Your Sales and Revenues'by Jamie Turner, Founder of the 60 Second Marketer & CEO of SIXTY

About the author: 

Jamie Turner is an internationally recognized author, speaker, and CNN contributor who has been profiled in one of the world’s best-selling marketing textbooks. He is the CEO of 60SecondMarketer.com and runs a marketing and advisory group called SIXTY.

This Post Content © Jamie Turner

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