What exactly is online marketing?

Online marketing brings many benefits and opportunities. It can increase reach, conversion, brand awareness etc. at a much lower price than traditional marketing. It is therefore not surprising that many companies like to respond to this. But where do you start when you choose to use online marketing?

What exactly is online marketing?
First of all, it is important to understand the somewhat vague concept of 'online marketing'. What does it actually mean? What types of marketing are covered? How can this provide added value for my company?

Formulate a strategy
Deploying online marketing starts with drawing up a solid strategy. After all, online marketing is more than just having a website and therefore involves making marketing choices that will influence the interpretation of your company or product. Within the strategy you determine what your objectives are, who your target group is and which mediums you want to use to represent your company online. Examples of mediums are:

- Video
- Text
- Animation
- Photography

Online marketing takes many forms. Some examples of this are; SEO, Email marketing and social media marketing. When the above choices have been made, it remains only to determine the form(s) in which you want to represent your company on the internet. You can then use the strategy to get the best return from your marketing.

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Types of online marketing
SEO, remarketing, AdWords, E-mail marketing, social media marketing ... It is just a small selection from the wide choice of types.
To see which species will be most suitable for your company, it is important to determine what your goal is, what you reach your target group with and what suits your company. In principle, any type of online marketing can contribute to an increase in visitors and / or conversions on your website, provided this marketing tool is used properly. An online marketing strategy can be a great help in this.

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More than just social media!
The link between business and online marketing goes fully back to a company's earnings model. The more turnover your company generates, the more online marketing can be used. However, don't bet on how your competitors use online marketing when betting, they often miss many opportunities. Many of your competitors, for example, will be actively present on social media, so you feel pressured to use this within your company. Do not be influenced by this, these companies often do not go as far as they think. After all, online marketing is so much more than just being active on social media. Don't be afraid to learn and get started with optimizing your online marketing!

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